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Jerry Seinfeld, the creative force behind one of the most popular TV sitcoms ever, demonstrated a key marketing principle when he called it quits.

What Every Marketer Can Learn From Jerry Seinfeld

What Every Marketer Can Learn From Jerry SeinfeldJerry Seinfeld didn't call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go.In an interview before the final "Seinfeld" episode, Katie Couric posed this question: "Youre the number-one sitcom, the leading program for a network and the most-watched show on television. Why hang it up?""The audience is a child, and youre responsible for the child," said Seinfeld. "Sometimes that means not giving the child what the child wants. The child isnt happy at the time, but perhaps later the child will understand."In other words, Seinfeld was saying "enough" to his devoted fans, much in the same way a child is denied candy even though each piece tastes good.Regardless of what you thought of "Seinfeld" -- a show about nothing, narcissistic, the funniest sitcom ever -- the producers, writers and actors knew their audience, and they delivered dead-on comedy to that audience for nearly a decade.But Jerry, whose roots are in standup comedy, didnt want to keep the show alive until he "bombed." He didnt want the "child" to turn on him. Instead, he left the series the same way he would exit his standup routine: with the audience wanting more.Take ChargeI like the child metaphor. If youre a parent, youre in tune with the needs of your children. Likewise, if youre a marketer, shouldnt you be in tune with the needs of your audience? Following are eight tips for managing the audience relationship.Youre the "parent."Take charge. Youre the parent in the relationship. What does the audience want and need? Good parents take the time to get to know their kids. To be an effective marketer, you must take the time to get to know your audience.Talk in terms they can understand.Once you know your audience, talk in terms they can understand, determining the language, style and tone thats most effective. Sometimes you must educate your audience. Do it with humility. Whatever you do, dont come across as self-important. The audience will always seek those who treat them with respect.Children dont work. Neither should your audience.Children learn and grow through play. Its not work; its fun! Dont make your audience work either. Give them what they want and need, making it as enjoyable and entertaining as possible. A caution: Dont go overboard with humor. Its a tricky business. Use it appropriately.Keep it fresh.You want your child to brush her teeth -- only what worked yesterday isnt working today. You need a fresh approach. The same holds true for your audience. They may get bored. Much like the child, your audience may get tired of listening to you. Thats why its wise to periodically adopt a fresh approach.Be dependable and trustworthy.Dependability and trust are cornerstones of the parent-child relationship. Your audience, whether consciously or subconsciously, also wants to know what to expect from you. This is often called branding -- building an identity and credibility in the minds of customers. Be dependable and earn your audiences trust.Be enthusiastic.Children are naturally enthusiastic, and in case you havent noticed enthusiasm is contagious. Thats why its so effective in sales and marketing. Nothing sells a product, service or message like enthusiasm. Pump some into your marketing communications. If youre not enthusiastic about your message, who will be?Choose the right media.My daughter can now talk on the phone. We can have a sensible conversation. Earlier, she wasnt interested or capable. What are the best media for your audience? Are they ready, willing and able? To communicate effectively to your audience, choose the right media.Stay focused."Seinfeld" boiled down to laughs. As Jason Alexander, the actor who played George, explained on PBS, the laugh reigned supreme. Never mind statements about life, culture, society and the like. The writers focused like a laser beam on laughs. As a result, "Seinfeld" delivered laughs to a faithful following week in and week out, year after year.Whats the focus of your "marketing communications" ? Who do you want to attract? How will you get them to follow? Its time to take charge. After all, youre the parent.Copyright (c) 2006 Neil Sagebiel

How Creative Professionals Can Get More Perfect Clients

How Creative Professionals Can Get More Perfect Clients

When you work with the "perfect" client, life is wonderful and business is simple. The perfect client pays on time, is thrilled with your work, tells all of her friends about you, and makes doing what you do easy. If you could replicate the perfect client, then business wouldn't be difficult, right?Let's discuss how to locate more perfect clients so you can increase your income and decrease your not-so-perfect client drama.First, define your "perfect" client. Write a list of specific items that makes (or you think would make) a client great. Is the client male or female? Does he have children? Is she married? In what area does the client live? How much money does the client make? What type of car does he drive? What type of personality does the client have? What age range does the client fall? What does she do for a living?Once you have a list of criteria that make up your perfect client, find out what the client does in his spare time. What are her hobbies? Does she do charity work? Is he involved with coaching sports for his children? Is she a member of any professional organizations or chambers of commerce? Does your client like to entertain guests in her home? Where does your client shop?Knowing what your client does with his time will help you know where to market and where to find more perfect clients. For example, if your perfect client is involved with a local charity, you may also want to become a part of that organization to meet other potential clients. If your perfect client is a member of a professional organization, you may be able to write an article or speak for that organization. If your perfect client shops at a particular store, you could make arrangements with the store owner or manager to have flyers about your company at the check out counter or you could do a joint promotional mailing together. The possibilities are endless - if you understand specifics about your perfect target client.Also, ask the clients who already fall into the "perfect" category, for referrals. My personal favorite way to ask for referrals is to say, "You are my perfect type of client to work with and I'd love to work with more people like you. If you have friends and family who need similar projects, please have them call me. You've been such a joy to work with." Then give them a business card or a flyer or other piece of marketing material they could pass on to their perfect friends. You can also include this information in a thank you note or follow up letter.The more perfect clients you work with the more opportunities you will find and have to work with other perfect clients. Keep in mind, if you have clients who have been less-than-perfect, they are more likely to refer you to other less-than-perfect people. So, do everything you can to surround yourself with perfect ones, and your business will be wonderful!

Brochure Printing Options

Brochure Printing Options

Primarily with the numerous print ad campaign materials, brochure prints are among the most widely used medium for your companies promotion and campaign. Now why is there a need to use this material for campaign? Brochure prints had efficiently paved the market because it is this tool that companies are able to leave a good company brand name and a good corporate identity for customers. Having a good corporate identity for your company is vital because it is this means that you are able to keep your product easily remembered.Brochure printing is among the widely used printing in business. It is this medium that businesses are able to produce effective brochure prints to be used in order to provide valuable information to clients or customers. Focusing with brochure pints why they are badly needed for your company and for promotions. Brochures had held a great responsibility of bringing out the newest information and latest update about your companies most recent products and services offered in the market. This tool had helped customers to asses and to choose where to get a good service suited for their needs. Mainly in developing brochure prints there are several brochure printing options that will help you come up with your desired brochure prints for campaign. First you should have a targeted marketing plan. Knowing your audience and purpose will lead to acquire the attention of the readers and end up responding with your companies services immediately. Second present your material in the most desirable way in order to generate interest. Making use of a good graphic design and attractive colorful inks can be factors that will help you get the attention that you want. Varying with your purpose and target you can have your brochure prints with bright colors to capture attention or you can have them in simple yet elegant designs to show professionalism. Choosing for the right size can also be a "brochure printing" option that you have to consider. Brochures can be produced in numerous sizes. Commonly they are literally small but can still have the option as to which size will best fit for your material. And lastly you can opt to choose form the different printing processes, you can have your brochure prints printed digitally, offset, screen, full colors and custom printed. No matter what processes involved for sure your material will stand out.Generally as an effective means of advertising brochure printing was able to answer the needs and demand of customers needs.

IT Marketing: Join Organizations

IT Marketing: Join Organizations

In IT marketing, personal referrals you're going to find are by far the most powerful way to get great prospects. Personal referrals are already in a lot of ways pre-sold and they already trust you. In the IT services business, unlike just selling a product, trust carries a tremendous amount of weight. In this article, you'll learn how to get more personal referrals for your "IT marketing" .IT Marketing: The Trust FactorPeople look for an IT consultant the same way if you were looking for a good dentist or a good internist or a good attorney or a good accountant. Yes, some people go to the Yellow Pages for that. Some people even look in coupon packs or billboards, but for the most part, especially when it's something that's really critical to your personal health or personal well-being or your business, personal word of mouth referrals carry a lot of weight. Become Well-Known in Your CommunityOne of the best ways for you to tap into and reach these decision makers that own these companies is to raise your personal and your business profile in your local community within that target market. There are a couple ways that you can do that, but they do take a little bit of time.One strategy is networking. This is a huge thing that can make or break the success of any kind of solution provider firm - it's all about relationships. It's a people business. Anyone that tells you it's a tech business is dead wrong. It's about your interpersonal skills. It's about trust.IT Marketing: How To Get More RecommendationsHow do you get more personal recommendations? You have to know more people. How do you do that? Join organizations and attend events on a regular basis. That doesn't mean you have to go to every single breakfast, networking luncheon, business after-hours function under the sun, but if you join organizations and you go to a big part of those functions over the course of the year, you're going to get to know a lot of people. Over time you're going to get better at identifying the kinds of people who are better at leading you to opportunities.The Bottom Line on IT Marketing Personal referrals are great for your IT marketing efforts. To get more referrals, you need to know more people. So join organizations and attend regularly to show people you are trustworthy and get more referrals. Copyright MMI-MMVI, Small Business Computer Consulting .com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

How You Profit And Double Your Penny Stock with "Doubling Stocks"!

Penny Stocks are stocks less than $5. They are generally greatly volatile, with potential huge gains or huge losses. However, it is likely for anyone to generate profits in penny stocks when he or she becomes a subscriber of Doubling Stocks.What is Doubling Stocks? It is a newsletter created by "penny stock" guru, Michael Cohen. The Doubling Stocks system can be structured into 3 parts:Step 1: On Sunday dusk, check your email to read the Doubling Stocks. The newsletter will grant subscriber 1 profitable penny stock pick weekly.Step 2: Wake up Monday morning and select the trade online or with your broker through the phone.Step 3: Go about your everyday work and check back repeatedly to see how the stock is performing. In most cases, you will have effortlessly earned double or even triple your cash back!This is made possible since the weekly penny stock picks are recommended by The Universe ' s First Trading Robot named " Marl ". Marl was developed by Michael and renowed fund manager, Carl Jenkins.Marl works by analysing each stock ' s former price movements to predict the stocks potential direction ( technical analysis ). The typical professional stock trader can identify solo stock chart around every 8 - 10 seconds when looking for an opportunity. That is too slow for Marl. Marl can easily watch hundreds of stocks at the same time, allowing it to be greatly selective, waiting until all the correct criteria line up before making a trade recommendation.Ever since the Doubling Stocks newsletter was started this year, Marl has predicted stocks that made an average of 105. 28 % growth mainly within several hours of the market opening! Below are some examples:1. CLEAN POWER TECHNOLG ( CPWE. OB ) $0. 71 ( February 2007 ) $1. 88 ( February 2007 ) + 164 %2. Optionable Inc. ( OPBL. OB ) $8. 89 ( February 2007 ) $5. 02 ( March 2007 ) - 43 %3. Regal One Corp. ( RONE. OB ) $0. 07 ( March 2007 ) $0. 19 ( March 2007 ) + 171 %4. Transbotics Corp. ( TNSB. OB ) $0. 47 ( March 2007 ) $0. 68 ( April 2007 ) + 44 %5. PAETEC Holding Corp. ( PAET ) $9. 80 ( March 2007 ) $19. 25 ( March 2007 ) + 96 %6. BioStem Inc. ( BTEM. OB ) $0. 46 ( March 2007 ) $2. 34 ( March 2007 ) + 408 %7. Bravo! Foods International Corp. ( BRVO. OB ) $0. 15 ( April 2007 ) $0. 28 ( April 2007 ) + 86 %So ready to test out Marl's stock pick? Access Doubling Stocks here.A more recent pick by Marl is Andros Isle Development ( AVPJ. PK ), a real estate development firm principally operating in the Caribbean Basin. Michael sent an email on the 3rd of September asking his Doubling Stocks subscribers to invest when it was trading at $0. 13. On the 4th of September, the stock rocketed to a high of $1. 01 at one point.From a personal point of view, I have joined Doubling Stocks for 3 months. I have traded 12 recommended stocks. 10 were winning trades with only 2 losses. I always make it a point to do some research after receiving Michael ' s penny stock pick on Sunday. I must say that the stock picks are always spot on.It cost just one time fee of $47 to subscribe to the Doubling Stocks Newsletter. Most of the subscribers like me make much much more than the $47 with our first penny stock pick from Marl. In fact, new members have a risk free 8 weeks period to try the Doubling Stocks Newsletter. Michael promises to give you a full refund if you do not make any profit.In addition, Doubling Stocks subscribers will get an ebook called " The Penny Stock Bible " that shows you how to identify profitable trends in penny stocks. If you are a complete beginner, the ebook also shows you how to open an account with the recommended online brokerage firms.I recommend Doubling Stocks. If you are willing to even take a little bit of risk, you will be quite satisfied with the amount of money your own money can make you through Penny Stock. It is so easy to do because "Michael Cohen" does all the legwork for you and you just have to sit back and watch your investment grow.

How To Make Prospecting And Selling Easy!

Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They'll carefully weight the best kinds of office equipment to buy. They'll even fuss endlessly over their workplace decor.But none of that holds a candle to what is most assuredly the core of any new business: you can't succeed until you master prospecting and selling!"But I'm really good at what I do. Won't word just get out and people will find me and want to buy?" you say.Don't bet on it. We live in a busy, crowded world where thousands of businesses are shouting their marketing messages. If you don't get in there and promote -- and promote WELL -- your customer base will resemble a trickle more than an avalanche.Here are several proven methods for finding lots of new prospects and turning them into customers. Then I'll show you an exceptionally EASY way to do all this on a shoestring.1) Get a web site, get it listed on search engines, and let your site grab prospects 24/7. By now you've surely seen scads of small businesses doing this. For those who do it right, the Net can pull in lots of new customers with very little effort. But remember, it's not as easy as some make it look. Your site has to be good, your copy has to be right, and you must be visible in search engines to make the magic happen.2) Sell over the telephone. I love email, and face-to-face meetings will always have their place, but good ol' telephone conversations are a top-notch selling strategy. Prospects feel like they've made a personal connection with you when you give them information over the phone.3) Finally, method number 3 is the one to use if you don't want to or don't know how to build your own professional web site, or can't bear the idea of talking to hundreds of strangers on the phone.Frankly, this 3rd method has become the only method I truly recommend to small businesses and individuals: OUTSOURCING. These days, you can OUTSOURCE all your online promotion and selling to companies that specialize in doing the work for you.In the past, that would have meant spending tens of thousands per month to hire an outside selling team. Today, with online and telephone automation reaching new heights, you can have all the advertising, phone calls, and closing done for you by the pros for about what it costs to get a decent home office computer set-up.Don't hesitate, do it! Getting a really good marketing, prospecting, and selling machine working for you is essential to your success!

Summary

Jerry Seinfeld, the creative force behind one of the most popular TV sitcoms ever, demonstrated a key marketing principle when he called it quits.